Structuring a sector, carrying a continental ambition
From the founding assembly of October 3, 2025 in Brazzaville to official State recognition — the story behind AVD-Congo.
Born from a need, driven by an ambition
Despite its significant natural resource potential, the Republic of the Congo still faces high youth unemployment and a predominantly informal economy. In this context, direct selling represents a major opportunity for job creation and entrepreneurship, but its growth remains limited by the absence of a structuring and regulatory framework.
Drawing on international models, the African Direct Selling Association – Congo aims to structure, professionalize and promote direct selling, turning it into a driver of job creation, economic inclusion and national development.
The association was founded on October 3, 2025, at a founding general assembly held in Brazzaville.
Mission and vision
Our mission
Structure, promote and professionalize the direct selling sector in the Congo to foster entrepreneurship, youth economic empowerment and sustainable development.
Our vision
Make Africa a benchmark for ethical, professional and wealth-creating direct selling.
Executive board
Hermann Rodrigues Bouitis
Rachel Flore Maloumby
Aimée Blaise Hebena
Didier Biyama Kimia
Mélusine Goma Taty
Laetitia Carine Zouzi Nkanza
Become a member of AVD-Congo
Structure your activity within a network recognized by the State.